IAA AuctionNow™ - Canada
IAA's bidding and buying auction platform is digital. In a continued effort to innovate our auction model and incorporate feedback from buyers, our successful AuctionNow™ platform has been enhanced to accommodate digital-only auctions.
How to Bid: IAA AuctionNow™
IAA AuctionNow™ operates in an automated way, by our system.
The countdown progress bar changes in color from green to yellow to orange to red as the countdown ticks down. The ‘Time Extended’ feature automatically restarts the countdown when there is high bidding activity on a stock.
The ‘Digital Auction’ sound effects can be turned on/off using the volume toggle switch. This switch is auction-specific, you can only listen to audio from one auction at any given time. This must be turned on manually for each auction.
‘You’ve been outbid!’ will be seen by anyone who has been outbid while bidding is in progress.
‘RESERVE OFF’ will be indicated as soon as the reserve threshold is met or the reserve is lifted.
‘You Won!’ will be seen by the winner after bidding is over.
When the highest bid doesn’t meet the reserve price for the vehicle On the Block, it will be indicated as an ‘If Bid’. The orange overlay will only be seen by the high bidder. All other bidders will see a gray overlay.
The seller can choose to either sell the car to the buyer at the high bid, send it to the next auction, or make a counter-offer using IAA Manage Offers™.
IAA Manage Offers™ is a tool that allows sellers and buyers to negotiate on ‘If Bids’; immediately after the vehicle leaves the auction block.
The seller can choose to either sell the car to the buyer at the high bid, send it to the next auction, or make a counter-offer using IAA Manage Offers™.
IAA Manage Offers™ is a tool that allows sellers and buyers to negotiate on ‘If Bids’; immediately after the vehicle leaves the auction block.
‘Bidding Closed’ will be seen by everyone, except the high bidder, when bidding is over for a vehicle.
Frequently Asked Questions
How has our auction model changed?
IAA is an all-digital platform utilizing our AuctionNow™ technology. The platform is automated by our system. The auctioneer's voice was replaced by sound effects and automated verbal audio effects.
What if I don’t have an online account?
Setting one up is fast and easy. If you’re a registered buyer and have a buyer number, simply provide your email address to the customer service representative at any branch or contact IAA Customer Support. For new registrations, visit ca.IAAI.com.
Can buyers bid online from a kiosk within the branch?
No, buyers will need to research, bid, and buy on their devices.
Will current auction times change?
Auctions will always start at the exact posted time on